Challenges in the Retail Industry

December 21st, 2023 by inflectra

In today’s fast-paced changing retail market, with the move to omni-channel retailing, implementing new technology is an ongoing process. You need to be confident that the technology you’ve chosen will integrate with existing systems, while meeting your performance requirements and business objectives.

challenges-in-the-retail-industry-blog-by-inflectra

Challenges

The retail industry is facing myriad challenges in the 21^st Century. Consumers’ behavior has been changing dramatically since the rise of the pure-play Internet retailers of the late 1990s. This trend has been exacerbated by the increasing influence of social media, viral marketing and the need to cultivate authentic brand evangelists.

In addition, retailers can no longer provide a single channel for marketing, sales and fulfillment. Consumers expect to be able to shop across online and physical channels seamlessly, ordering online and picking up in-person (or the reverse).

The Rise of Big Data

With the advent of real-time, actionable data, retailers need to replace the old play-book of mass-marketing and advertising, with mass-customization and just-in-time message marketing. The ability to mine consumers purchasing, social and work habits and cross-reference with real-time location offers retailers that leverage this data a first-mover advantage against their competition.

The Information Technology Challenge

These trends are transforming the retail industry. Retailers, both B2B and B2C, will have to deal with changes in the way their customers buy, communicate and search for information about products. This means that retailers will need to be able to more easily plan, acquire, test, deploy and manage their IT assets.

SpiraTeam from Inflectra provides the premier solution for managing all of your IT requirements, quality management processes and ensure that you can plan your technology projects on-time and on-budget every time. With SpiraTeam, you can stay on top of the changes and manage them rather than them managing you!

When you are dealing with testing retail transactions containing large volumes of highly precise data, manual testing doesn’t cut it anymore. When you need to automate the testing of your e-POS systems or your back-office ERP platform, our Rapise test automation platform is ready to help. Rapise has been built from the ground-up to support the testing of complex, mission-critical applications.