Inflectra Partner Tour 2023: Western Europe Wrapup
June 28th, 2023 by inflectra
The Inflectra Partner Tour 2023: Western Europe trip is in the books. From Zurich to Geneva to The Netherlands to Belgium, I enjoyed fruitful discussions with our partners. I learned more about the EMEA market and where Inflectra fits within it. I heard about what draws users to Spira and Rapise and where we could make improvements to cement our place as the go-to tools for test management, program management, automated testing and ALM. We were able to forge stronger bonds and explore avenues for future growth. Those visits alone were well worth the trip.
Visiting Delft, The Netherlands, with partners Remco and Karolina Putker of RobustIT, and Antwerp showing its pride.
The trip didn’t stop with the meetings. We went on to the EuroStar testing conference in Antwerp, Belgium. The team had productive conversations with hundreds of potential customers and a dozen potential new partners. (And, of course, the James Bond pens continue to be the talk of the conference.) The event was well attended and in a super location adjacent to the zoo and Antwerp’s stunning train station. We continued to elevate brand recognition and hone our message while developing new relationships that we hope will develop into great business partnerships as well as friendships.
The booth calm before the storm of visitors wanting to know more about Inflectra and the James Bond pens.
The team and friend Nicole at the EuroStar awards gala, and Adam and partner Paweł Bielecki of QualityMinds Sp. z o.o.
Inflectra Partner Tour 2023: Western Europe is a wrap. It is a testament to the power of international collaboration and the significance of face-to-face interactions in fostering strong business relationships. I returned home with a renewed sense of purpose and a deeper appreciation for the diverse cultures and opportunities that Europe has to offer. Soon we will be planning our next adventures close to home and around the globe. Stay tuned. In the interim, we know where EuroStar 2024 will be…
STAY INFORMED
Coming up soon on Inflectra’s conference lineup - Testing Talks 2023 in Sydney Australia on July 26, 2023. See you there!
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