Short, Sweet, and Simple!

January 2nd, 2017 by inflectra

We set ourselves a challenge for the end of 2016: redefine our company tagline to better reflect who we are and what we do.

We pride ourselves at Inflectra on creating high quality software that delivers great value with amazing support. Helping you manage, create, test, improve, and support your products is what gets us out of bed in the morning.

It's really easy for us to wax lyrical about this at team meetings: how our products dovetail together, or how we work hard at responding to your suggestions for improvements in our products, or maybe how pricing our products for concurrent users makes things so much easier for customers. That's the easy part. The hard part is talking about it for only five seconds (and finishing team meetings on time). How can we focus everything that everyone at Inflectra does into one short sentence? The answer involved lots of coffee, candy, and whiteboards, plus a trek to our local Ethiopian restaurant.

"We give you simple tools to build awesome products."

We wanted to emphasize simple because that actually is a key aspect of how we design our products. Not simple in that they have simple functionality, but actually the fact that they have been designed to make your life simpler. For example, by building in standard workflows and encoding project management and testing best practices, you don't have to do that yourself when you first start using them. Similarly, instead of worrying about how many named users you will need to buy when your team gets a new member, we just use concurrent licensing, so it's much simpler for you!

We like it. We hope you do too. The cherry on top? Our team meetings just got way shorter. :)

marketing tagline simple awesome

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